Privacy Policy

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Introduction

Welcome to Adxpand Solution. We are an AI-powered digital marketing agency helping businesses grow through search engine optimization, paid advertising, social media, content, branding, and technology-driven marketing solutions. Our clients and website visitors come from India as well as international markets including the United States, Canada, the United Kingdom, Australia, Singapore, New Zealand, Ireland, Switzerland, and many other countries around the world.

This Privacy Policy explains how Adxpand Solution collects, uses, stores, shares, and protects information when you visit our website, use our services, or interact with us in any way. We take your privacy seriously and have built this policy to be clear, honest, and easy to understand, not filled with confusing legal jargon.

By using our website or engaging our services, you agree to the practices described in this policy. If you do not agree with any part of it, we encourage you to reach out to us with your questions before proceeding, or to refrain from using our services.

Information We Collect

We collect information in a few different ways: information you give us directly, information collected automatically when you browse our website, and information we receive through the tools and platforms we use to deliver our services. The sections below break this down in detail.

Personal Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

  • Your full name and job title
  • Business or company name
  • Email address and phone number
  • Billing and payment details
  • Website URLs and login credentials you provide for service delivery (such as Google Business Profile, Google Ads, Google Analytics, or social media accounts)
  • Communication records, including emails, call notes, and messages exchanged with our team
  • Information submitted through contact forms, consultation requests, or newsletter sign-ups
  • Any other information you voluntarily share with us during onboarding, strategy calls, or ongoing project work

We only ask for personal information that is genuinely needed to understand your business, deliver our services, and communicate with you effectively.

Non-Personal Information

We also collect non-personal, aggregated information that does not directly identify you, such as:

  • Browser type and version
  • Device type and operating system
  • Approximate geographic location (city or country level)
  • Pages visited on our website and time spent on each page
  • Referral source (how you found our website)
  • General usage patterns and website interaction data

This information helps us understand how visitors use our website so we can keep improving it.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and understand how visitors engage with our content. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Essential cookies that allow the website to function properly
  • Performance and analytics cookies that help us understand visitor behavior
  • Functionality cookies that remember your settings and preferences
  • Advertising and marketing cookies used for retargeting and campaign measurement

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how parts of our website function.

Google Analytics and Similar Technologies

We use Google Analytics and comparable analytics tools to measure website traffic and understand visitor behavior. These tools may collect information such as your IP address, browsing activity, and device details through cookies and similar technologies.

Google Analytics data helps us identify which content resonates with our audience and where we can improve. This data is generally reported in aggregate and is not used to personally identify individual visitors. You can learn more about how Google collects and processes this data by reviewing Google’s own privacy practices, and you may opt out of Google Analytics tracking using tools such as the Google Analytics Opt-out Browser Add-on.

AI Tools and Automation

As an AI-powered digital marketing agency, we use artificial intelligence and automation tools to support several parts of our work, including content research, campaign optimization, keyword analysis, reporting, chatbots, and workflow automation.

When we use AI-powered tools, we take reasonable steps to ensure that any client or visitor data processed through these tools is handled securely and only for the intended business purpose, such as improving campaign performance or generating insights. We do not use client data to train third-party AI models without explicit consent, and we choose AI vendors and platforms that maintain reasonable data protection standards.

If a project requires the use of a specific AI tool that processes your business data, we will inform you of this as part of our service agreement.

How We Use Your Information

We use the information we collect for purposes such as:

  • Delivering and managing the digital marketing services you have engaged us for
  • Communicating with you about projects, proposals, invoices, and support requests
  • Managing your accounts on platforms like Google Ads, Google Business Profile, and social media
  • Analyzing and reporting on campaign performance
  • Improving our website, services, and internal processes
  • Sending updates, newsletters, or marketing communications, where you have opted in
  • Complying with legal obligations and resolving disputes
  • Preventing fraud and maintaining the security of our systems

We do not sell your personal information to third parties.

Legal Basis for Processing Data

For clients and visitors in regions governed by data protection laws such as the GDPR, we process personal data based on one or more of the following legal grounds:

  • Consent, where you have given clear permission, such as subscribing to our newsletter
  • Contractual necessity, where processing is required to deliver the services you have engaged us for
  • Legitimate interest, where processing helps us run and improve our business without overriding your rights
  • Legal obligation, where we are required to retain or share information to comply with applicable laws

Data Sharing and Third-Party Services

We do not sell or rent your personal information. We may share information with trusted third parties in the following situations:

  • Service providers and platforms we use to deliver our work, such as hosting providers, email marketing tools, CRM software, project management systems, and analytics platforms
  • Advertising and marketing platforms such as Google Ads, Meta Ads, and LinkedIn Ads, where campaign management requires data access
  • Payment processors, for handling billing and transactions securely
  • Legal and regulatory authorities, where required by law or to protect our rights and the safety of our clients
  • Business transfers, in the event of a merger, acquisition, or sale of business assets

Any third party we work with is expected to handle your data responsibly and in line with applicable privacy standards.

Advertising Platforms and Marketing Tools

As part of delivering PPC, performance marketing, and social media advertising services, we work with platforms such as Google Ads, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other advertising networks. These platforms may use cookies, pixels, and similar technologies to track conversions, measure ad performance, and support remarketing campaigns.

When we manage advertising campaigns for a client, data collected through these platforms is used strictly for campaign optimization and reporting purposes related to that client’s business goals.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including the duration of our business relationship with you, followed by a reasonable period to meet legal, accounting, or reporting obligations. Once information is no longer needed, we take steps to securely delete or anonymize it.

Data Security

We take data security seriously and apply reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, restricted access controls, encrypted transmissions where applicable, and regular monitoring of our systems.

While we work hard to protect your data, no method of transmission or storage is completely secure. We encourage you to also take precautions, such as using strong passwords and keeping your login credentials confidential.

International Data Transfers

Adxpand Solution serves clients across India, the United States, Canada, the United Kingdom, Australia, Singapore, New Zealand, Ireland, Switzerland, and other countries worldwide. As a result, your information may be transferred to and processed in countries other than your own, including India, where our operations are based.

Where such transfers occur, we take reasonable steps to ensure your data continues to receive an appropriate level of protection, consistent with applicable data protection laws, including the use of secure service providers and contractual safeguards where required.

User Rights

Depending on your location, you generally have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal or contractual obligations
  • Withdraw consent for marketing communications at any time
  • Object to certain types of data processing
  • Request a copy of your data in a portable format

To exercise any of these rights, you can contact us using the details provided at the end of this policy. We will respond to your request within a reasonable timeframe.

GDPR Rights (Where Applicable)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation, including the right to lodge a complaint with your local data protection authority if you believe your data has been mishandled. We are committed to honoring these rights for our clients and visitors in these regions.

CCPA/CPRA Rights (Where Applicable)

If you are a California resident, you have rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to know what personal information we collect, the right to request deletion of that information, and the right to opt out of the sale or sharing of personal information. Adxpand Solution does not sell personal information, and we honor all applicable requests from California residents in accordance with the law.

Children's Privacy

Our website and services are intended for businesses and professionals. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently collected information from a child, we will take prompt steps to delete it.

External Links

Our website may contain links to third-party websites, tools, or resources that are not owned or controlled by Adxpand Solution. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please reach out to us:

Email: contact@adxpandsolution.com 

We are committed to addressing your privacy questions promptly and transparently.