Terms & Conditions

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Acceptance of Terms

Welcome to Adxpand Solution. These Terms & Conditions (“Terms”) govern your access to and use of our website, along with any digital marketing services, consultations, proposals, or deliverables we provide.

By visiting our website, submitting an inquiry, requesting a proposal, or engaging any of our services, you confirm that you have read, understood, and agreed to be bound by these Terms. If you do not agree with any part of these Terms, please discontinue use of our website and services immediately.

These Terms apply to every visitor, lead, prospective client, registered client, and business that interacts with Adxpand Solution, whether based in India or any other country we serve.

Definitions

To keep things clear throughout this document, here is what certain terms mean:

“Company,” “we,” “us,” or “our” refers to Adxpand Solution.

“Client,” “you,” or “your” refers to any individual, business, organization, or entity that uses our website or engages our services.

“Services” refers to all digital marketing, SEO, advertising, website development, branding, content, email, and AI-powered marketing solutions offered by Adxpand Solution.

“Website” refers to the official Adxpand Solution website and all its pages, content, and functionality.

“Content” refers to text, images, videos, graphics, code, campaigns, reports, or any material created, shared, or exchanged during service delivery.

“Third-Party Platforms” refers to external tools, networks, or services such as Google, Meta, LinkedIn, hosting providers, payment gateways, and similar platforms used to deliver our services.

Eligibility to Use Our Website

Our website and services are intended for individuals and businesses who are legally capable of entering into binding contracts under the laws applicable in their country of residence or operation.

By using our website or services, you confirm that you are at least 18 years of age, or that you are accessing our services on behalf of a business entity with the authority to do so. If you are engaging in our services on behalf of a company, you represent that you are authorized to accept these Terms on that company’s behalf.

We reserve the right to refuse service to anyone who does not meet these eligibility requirements or who we reasonably believe is using our website for unlawful purposes.

Scope of Services

Adxpand Solution is an AI-powered digital marketing agency offering a wide range of services, including but not limited to:

Search Engine Optimization (SEO), Local SEO, Technical SEO, Enterprise SEO, and Programmatic SEO. Google Business Profile optimization and management. Pay-Per-Click (PPC) advertising and performance marketing campaigns. Social Media Marketing (SMM) and Social Media Optimization (SMO). Influencer marketing collaborations and campaign management. Content marketing, copywriting, and content strategy. Email marketing and email automation setup. Website design and website development. Branding and visual design services. AI-powered marketing solutions, including automation, analytics, and predictive tools. Digital marketing consulting and strategic advisory services.

The exact scope, deliverables, timelines, and pricing for any engagement will be defined in a separate proposal, service agreement, invoice, or statement of work shared with the client before the project begins. These Terms apply in addition to, and alongside, any such specific agreement.

We serve clients based in India, the United States, Canada, the United Kingdom, Australia, Singapore, New Zealand, Ireland, Switzerland, and other countries worldwide. Services may be adapted to comply with local regulations applicable to the client’s region, but the governing framework for our agreement remains as stated in these Terms unless a separate signed contract states otherwise.

Service Engagement

A service engagement with Adxpand Solution begins once a client accepts a proposal, signs a service agreement, makes an agreed payment, or otherwise confirms in writing (including email) that they wish to proceed with our services.

We may, at our discretion, request a discovery call, business information, brand assets, website access, or other materials before finalizing a proposal. Providing accurate and complete information at this stage helps us design a strategy suited to your business goals.

We reserve the right to decline any project that does not align with our expertise, ethical standards, or capacity, including businesses operating in industries that conflict with Google, Meta, or other advertising platform policies.

Client Responsibilities

To deliver effective results, we need active cooperation from our clients. As a client, you agree to:

Provide accurate, complete, and up-to-date business information, including website access, brand guidelines, product details, and marketing materials as needed. Respond to requests for approvals, feedback, or content within reasonable timeframes to avoid project delays. Ensure that any content, images, trademarks, testimonials, or materials you provide to us do not infringe on the intellectual property or rights of any third party. Maintain the confidentiality of any login credentials, dashboards, or reports we share with you. Comply with the terms of use of all third-party platforms involved in your campaigns, such as Google Ads, Meta Business Suite, or LinkedIn Campaign Manager. Make payments on time as per the agreed schedule.

Delays caused by a client’s failure to provide timely information, approvals, or access may result in adjusted project timelines, and Adxpand Solution shall not be held responsible for such delays.

Project Timelines

Project timelines shared during proposals or onboarding are good faith estimates based on the scope of work, the complexity of the project, and typical industry benchmarks. Actual timelines can vary depending on factors such as the speed of client feedback, the nature of the industry, the size of the website, third-party platform approval processes, and external factors beyond our control.

For ongoing services such as SEO, PPC, or social media management, results and reporting cycles typically follow monthly or as otherwise agreed cycles. We will keep clients informed of progress and any changes to expected timelines through regular updates or reports.

Pricing and Payments

Pricing for our services is communicated through a formal proposal, quotation, or invoice, and may vary based on the scope, complexity, duration, and specific requirements of each project. All prices are quoted in the currency agreed upon at the time of the proposal, which may be Indian Rupees (INR), US Dollars (USD), or another currency depending on the client’s location.

Payment terms, including advance payments, milestone-based payments, or recurring monthly billing, will be specified in the service agreement or invoice. Clients are expected to make payments through the payment methods and gateways we specify, which may include bank transfers, UPI, credit or debit cards, or third-party payment processors.

Adxpand Solution is not responsible for any transaction fees, currency conversion charges, or delays caused by banks, payment gateways, or financial institutions. Late payments may result in a temporary pause of services until outstanding dues are cleared, and may attract late fees as specified in the relevant service agreement.

Any applicable taxes, including GST or other regional taxes, will be added to invoices as required under the laws of the client’s jurisdiction or ours, whichever applies.

Refund and Cancellation

Because our services involve time, expertise, strategy, and often third-party ad spend or platform costs, refund eligibility depends on the stage and nature of the project.

Setup fees, strategy development charges, and work already completed are generally non-refundable once the work has commenced. For ongoing monthly services such as SEO, social media management, or PPC management, fees already paid for the current billing cycle are non-refundable, as resources and time have already been allocated to your account.

Clients wishing to cancel an ongoing service must provide written notice as per the notice period specified in their service agreement, typically thirty days, to allow for a smooth transition or handover.

Any advertising budget paid directly to platforms like Google Ads or Meta Ads is separate from our service fees and is subject to those platforms’ own refund and billing policies, which Adxpand Solution does not control.

Refund requests, where applicable, will be reviewed on a case by case basis and communicated in writing.

Third-Party Platforms

Our services often involve the use of third-party platforms, software, plugins, APIs, hosting providers, payment gateways, domain registrars, content management systems, and AI-powered marketing tools. Examples include Google, Meta, LinkedIn, WordPress, Shopify, Mailchimp, hosting companies, and analytics tools.

While we select reputable and widely used platforms for our clients, Adxpand Solution does not own, control, or guarantee the uptime, pricing, features, or policies of these third-party services. Any changes made by these platforms, including price increases, feature removals, policy updates, or service outages, are beyond our control and Adxpand Solution cannot be held liable for any resulting impact on your campaigns or business operations.

Clients are responsible for maintaining active accounts, valid billing information, and compliance with the terms of service of any third-party platform used as part of their marketing campaigns.

Google, Meta, LinkedIn, and Other Advertising Platforms

When managing advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, or other advertising networks, Adxpand Solution follows the official advertising policies, guidelines, and best practices published by each platform.

Advertising accounts, whether created by us or provided by the client, remain the property of the client. We act as an authorized manager or partner on these accounts strictly for the duration of the engagement. Ad spend budgets are separate from our service fees unless explicitly stated otherwise in the service agreement, and any charges billed directly by these platforms are the client’s responsibility.

Account suspensions, disapprovals, or policy violations issued by these platforms due to the nature of the client’s business, website, product, or non-compliant content are outside our control. We will make reasonable efforts to resolve such issues in line with platform guidelines, but cannot guarantee reinstatement or approval, as these decisions rest solely with the respective platform.

Search Engine Rankings Disclaimer

Adxpand Solution follows ethical, white-hat SEO practices aligned with Google Search Essentials and industry best practices. However, search engine rankings, organic traffic, keyword positions, website visibility, leads, sales, and conversions depend on a wide range of factors that are outside our direct control.

These factors include, but are not limited to, search engine algorithm updates, changes in competitor strategies, market conditions, the age and authority of your website, technical limitations of your website or hosting, industry competitiveness, and user search behavior.

We do not guarantee specific rankings, a fixed volume of traffic, a particular number of leads, or any specific business outcome as a result of our SEO or digital marketing services. Any estimates, projections, or benchmarks shared during proposals or strategy discussions are based on industry experience and available data, and should be treated as informed estimates rather than guarantees.

Google, and other search engines, may update their algorithms at any time without prior notice, and such updates may positively or negatively affect a website’s rankings. Adxpand Solution will make reasonable, timely adjustments to strategies in response to such updates, but cannot be held liable for ranking fluctuations caused by factors beyond our control.

AI-Powered Marketing Services Disclaimer

As an AI-powered digital marketing agency, Adxpand Solution uses artificial intelligence tools and automation to support tasks such as data analysis, content ideation, campaign optimization, audience targeting, reporting, and workflow efficiency.

While AI tools help us work faster and make more informed decisions, all strategic recommendations, campaign structures, and creative outputs are reviewed and guided by our team of experienced marketing professionals. AI-generated insights, predictions, or automated optimizations are based on available data and algorithms at a given point in time, and their accuracy may vary depending on data quality, platform changes, and market conditions.

Adxpand Solution does not guarantee that AI-driven recommendations, automation, or predictive analytics will result in specific outcomes, as AI tools themselves are subject to changes, limitations, and updates made by their respective developers or platforms. We continuously evaluate and refine the AI tools we use to ensure they meet quality and ethical standards, but we are not responsible for errors, biases, or limitations inherent to third-party AI technologies.

Website Development Services

Website design and development projects are scoped based on the requirements agreed upon during the proposal stage, including the number of pages, features, design preferences, and platform used, such as WordPress, Shopify, or custom development.

Once a website is delivered and approved by the client, or published live, any further changes, additions, or revisions beyond the agreed scope may be treated as a separate request and billed accordingly. Clients are responsible for reviewing and approving website content, design, and functionality before it goes live.

Adxpand Solution is not responsible for issues arising after project handover due to third-party plugin updates, hosting provider changes, theme conflicts, or modifications made by the client or any other party after delivery, unless the client has an active maintenance agreement with us.

Domain registration and hosting, unless specifically included in the service agreement, remain the responsibility of the client, including timely renewal of these services.

SEO, Local SEO, and Google Business Profile Services

Our SEO services, including Local SEO and Google Business Profile optimization, are carried out in accordance with Google Search Essentials and Google Business Profile guidelines.

For Google Business Profile management, the client remains the verified owner of their business listing. We may be granted manager access to make optimizations, respond to reviews, and update business information, but ownership and final control of the listing remain with the client at all times.

Local SEO results, including map pack rankings and local search visibility, are influenced by factors such as business location, customer reviews, local competition, and Google’s local ranking algorithm, none of which we can fully control. We follow Google’s guidelines strictly and do not engage in practices that violate Google Business Profile policies, such as fake reviews, keyword stuffing in business names, or misleading business information.

Social Media Marketing and Social Media Optimization Services

Our social media services include content planning, creation, posting, community engagement, paid promotions, and profile optimization across platforms such as Facebook, Instagram, LinkedIn, and others as agreed with the client.

Social media platforms frequently update their algorithms, features, and content policies. Reach, engagement, follower growth, and campaign performance can vary due to these updates, changes in user behavior, and increased competition for attention on these platforms.

Adxpand Solution follows the community guidelines and advertising policies of each platform we manage campaigns on. We do not guarantee a specific number of followers, likes, shares, comments, or viral outcomes, as these depend on multiple factors including audience response and platform algorithm behavior.

PPC and Performance Marketing Services

Pay-per-click advertising and performance marketing campaigns are managed based on the goals, budget, and target audience agreed upon with the client. This includes platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising networks.

Campaign performance, including click-through rates, cost per click, conversions, and return on ad spend, depends on factors such as market competition, audience behavior, seasonal trends, ad platform algorithm changes, and the quality of the client’s website or landing pages.

While we apply data-driven strategies and continuous optimization to improve performance, Adxpand Solution does not guarantee specific results, conversion rates, or return on investment, as these outcomes depend on variables outside our direct control, including the client’s product, pricing, and market demand.

Email Marketing Services

Our email marketing and automation services include campaign strategy, content creation, list segmentation, automation workflows, and performance tracking using platforms specified in the service agreement.

Email deliverability, open rates, and click-through rates can be affected by factors such as email service provider algorithms, spam filters, subscriber engagement history, and the quality of the client’s existing email list. We follow best practices, including compliance with anti-spam regulations such as the CAN-SPAM Act and applicable data protection laws, to maintain healthy sender reputation and deliverability.

Clients are responsible for ensuring that any email lists provided to us have been collected with proper consent, in compliance with applicable privacy and data protection laws in their respective jurisdictions.

Intellectual Property Rights

All original content, strategies, creative assets, code, designs, reports, and materials created by Adxpand Solution during the course of a project remain our intellectual property until full payment for the project or service has been received. Upon full payment, ownership rights to the specific deliverables transfer to the client, unless otherwise agreed in writing.

Adxpand Solution retains the right to use anonymized case studies, performance data, and non-confidential aspects of completed projects for portfolio, marketing, or promotional purposes, unless the client requests otherwise in writing.

Any proprietary tools, frameworks, templates, or internal processes developed by Adxpand Solution remain our exclusive intellectual property and may not be copied, reproduced, or resold without our written consent.

User Content

Any content, logos, trademarks, images, testimonials, or materials provided by the client for use in marketing campaigns, websites, or promotional material remain the property of the client. By providing such content, the client grants Adxpand Solution a limited license to use, edit, and publish this content solely for the purpose of delivering the agreed services.

The client warrants that all content provided is either owned by them or that they have obtained the necessary rights and permissions to use it. Adxpand Solution is not liable for any copyright, trademark, or intellectual property disputes arising from client-provided content.

Confidentiality

Both Adxpand Solution and the client agree to keep confidential any business information, strategies, financial data, login credentials, or proprietary information shared during the course of the engagement.

This obligation of confidentiality continues even after the completion or termination of services, except where disclosure is required by law, requested by a government authority, or necessary to enforce these Terms.

We implement reasonable safeguards to protect client information, but clients are also encouraged to use strong passwords and secure practices when sharing sensitive information or granting platform access.

Prohibited Activities

While using our website or services, you agree not to engage in any of the following activities: using our services for any unlawful, fraudulent, or deceptive purpose; violating the policies of Google, Meta, LinkedIn, or any other third-party platform we use to deliver services; submitting false, misleading, or inaccurate business information; attempting to hack, disrupt, or interfere with our website, systems, or services; using our services to promote content that is defamatory, discriminatory, obscene, or infringes on the rights of others; reselling or redistributing our services without prior written authorization; or engaging in any activity that could harm the reputation, security, or operations of Adxpand Solution.

We reserve the right to suspend or terminate services immediately if a client is found engaging in any prohibited activity.

Account Suspension or Termination

Adxpand Solution reserves the right to suspend or terminate a client’s access to our services, dashboards, or ongoing campaigns in cases of non-payment, breach of these Terms, prohibited activities, or conduct that we reasonably believe harms our business or violates third-party platform policies.

Clients may also terminate services by providing written notice as per the terms specified in their service agreement. Upon termination, any outstanding payments for work completed up to the termination date remain due and payable.

Termination does not affect any rights, obligations, or liabilities accrued prior to the termination date, including confidentiality obligations and intellectual property provisions.

Limitation of Liability

To the fullest extent permitted by applicable law, Adxpand Solution, its founders, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of business opportunities, loss of data, or reputational harm, arising from the use of our website or services.

Our total liability for any claim arising from our services shall not exceed the total amount paid by the client to Adxpand Solution for the specific service in question during the three months preceding the claim.

We are not liable for damages or losses resulting from factors beyond our reasonable control, including but not limited to search engine algorithm changes, advertising platform policy updates, third-party software failures, hosting downtime, client-provided inaccurate information, or force majeure events.

Indemnification

You agree to indemnify, defend, and hold harmless Adxpand Solution, its founders, employees, and affiliates from any claims, damages, losses, liabilities, and expenses, including reasonable legal fees, arising from your breach of these Terms, misuse of our services, violation of any third-party rights, or provision of inaccurate, misleading, or infringing content or information.

This indemnification obligation survives the termination of the service engagement.

Warranties Disclaimer

Our website and services are provided on an “as is” and “as available” basis. Adxpand Solution makes no warranties, express or implied, regarding the accuracy, reliability, completeness, or timeliness of our website content or the specific outcomes of our marketing services.

We do not warrant that our website will be uninterrupted, error-free, or free from viruses or other harmful components. While we take reasonable steps to maintain a secure and functional website, we cannot guarantee complete protection against all possible technical issues.

Any strategies, recommendations, or projections shared with clients are based on professional experience and industry knowledge, and do not constitute a guarantee of specific business results.

Third-Party Links

Our website may contain links to third-party websites, tools, or resources for informational purposes. These links are provided for convenience and do not imply endorsement or approval of the linked content by Adxpand Solution.

We have no control over the content, privacy practices, or policies of third-party websites, and we are not responsible for any loss or damage that may arise from your use of such external websites. We recommend reviewing the terms and privacy policies of any third-party website you visit through links on our website.

Force Majeure

Adxpand Solution shall not be held liable for any delay or failure in performing our obligations if such delay or failure results from circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, government restrictions, internet or server outages, cyberattacks, labor disputes, or third-party platform failures.

In the event of a force majeure situation, we will make reasonable efforts to communicate with affected clients and resume services as soon as it becomes practically possible to do so.

Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of India, without regard to conflict of law principles, regardless of the client’s country of residence or business operation, unless a separate signed agreement specifies otherwise.

For clients located outside India, engaging our services does not create a legal presence for Adxpand Solution in the client’s home country, and any dispute shall still be subject to the governing law and jurisdiction stated in this section, unless otherwise agreed in writing.

Dispute Resolution

In the event of any dispute, controversy, or claim arising out of or relating to these Terms or our services, both parties agree to first attempt to resolve the matter amicably through direct discussion and good faith negotiation.

If the dispute cannot be resolved through negotiation within thirty days, the matter shall be referred to arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, of India. The seat and venue of arbitration shall be mutually decided, and the arbitration proceedings shall be conducted in English.

The courts located in India shall have exclusive jurisdiction over any matters not resolved through arbitration or where interim relief is sought.

Changes to These Terms & Conditions

Adxpand Solution reserves the right to update, modify, or revise these Terms at any time to reflect changes in our services, business practices, or applicable laws, including updates to Google policies, advertising platform guidelines, or data protection regulations.

Any changes will be posted on this page with an updated “Last Updated” date. We encourage clients and website visitors to review these Terms periodically. Continued use of our website or services after any changes constitutes your acceptance of the revised Terms.

For significant changes that materially affect active clients, we will make reasonable efforts to notify clients directly through email or another agreed communication channel.

Contact Information

If you have any questions, concerns, or requests regarding these Terms & Conditions, please reach out to us using the details below.

Adxpand Solution

Email: contact@adxpandsolution.com 

Website: https://adxpandsolution.com/

We aim to respond to all inquiries regarding these Terms within a reasonable timeframe.